The final Fall 2011 post!

Being a famous designer is like being a famous dentist.

— Noreen Morioka

Well, the semester has finally come to an end! I am done with all my finals and classes! For my last post, I thought I would quickly recap on what I have learned and loved about my internship this semester.

First, like I said during my mid-term post, I have learned so much about regulations, working clients and working with a printer. All my trials and mistakes have definitely taught me how to deal with certain things that I am sure will come up in the future!

I have also learned how to design for someone else. In design classes, you are designing to your specific tastes and likes, and when you design for an actual client, they ultimately have the final say in your design. Now, I do have to say that the Cultural Programs was an awesome client and so easy to work with and I was very happy that they were my first internship!

I loved being able to create designs that I knew in the end would be printed in large quantities and seen by a large group of people. It really did give me a sense of accomplishment and pride in my work. I also loved being able to go to all the performances. I felt that I had spent time with these artists before the show even began because of the amount of research I did on each one for the designs of the postcards, and to be able to actually see each one perform was a great conclusion to each design.

Overall, I have really, really enjoyed designing for the Cultural Programs this semester, and I look forward to continuing it into the next!

Just a little something extra

Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.

— Hans Höger

Because the Calmus program is a holiday concert that is less expensive than the others, I thought I should target students a little more and because students don't actually get the postcards, I thought it would be nice to design a small poster to supplement the advertisement of the concert. I thought a little poster hung up around might catch the eye of a student who might not know about the concert otherwise. Here is the poster I designed that the Cultural Programs printed out on 8.5 by 11 size paper.

The end is near!

Designers are meant to be loved, not to be understood.

— Fabien Barral

Well, I have completed all the postcards necessary for this semester. I have posted all four postcards as a final look at everything I have done this semester from the most recent to the oldest.

I will continue to make postcards for next semester's programs; however, I won't be doing it for internship credits, just the free tickets to the concerts!

Finishing the Calmus Designs

Content precedes design. Design in the absence of content is not design, it’s decoration.

— Jeffrey Zeldman

I have completed the designs for the Calmus Program. Like I said in the last post, the image presented a difficult task of where to place type. But here are the three designs I presented to them.

The Cultural Program chose the third design in the end.

Calmus Research

Good design is obvious. Great design is transparent.

— Joe Sparano

The next performance by the Cultural Programs is Calmus on December 2nd in the Fine Arts Concert Hall at 7:30 pm. Here is the Cultural Programs page for more information.

Calmus is a group of German singers who sing tradition to popular music. This particular concert is a special holiday concert, so they will be singing very traditional hymns as well as traditional German Christmas songs and some current popular songs. They have amazing voices that are so powerful and harmonious. They are an a cappella group that has such a presence in their songs! Here is a link to a video of some of their music. Now for the brief.

Target Audience: Because this is a cheaper concert (only $8.50) and because it is a holiday concert, I think that the target audience will be a bit wider for this concert. Possibly more students and more community members.

Adjectives: strong, powerful, flowing, harmonious.

Colors: Because this is a holiday concert, I want to play with winter colors including whites, greys, and blues. I also thought about trying some traditional green and red christmas colors.

Images: the image sent to me is a fun image with all the members of the group laying on the ground. In a way it really reminds me of a snow flake, which works great with my concept! It does present a bit of an obstacle with text placement, but I have figured out a couple of options as you can see with my sketches below.

The choice

People ignore design that ignores people.

— Frank Chimero

The Cultural program has decided to choose the postcard below for the Julie Fowlis program. It was my personal favorite as well...

Finishing up for Julie Fowlis

Everything is designed. Few things are designed well.

— Brian Reed

Below are my sketches for the Julie Fowlis postcard. I have also posted some sketches and handwritten typography that I wanted to include. While listening to Fowlis’s music, I was very inspired to incorporate natural hand drawn graphics. While listening, I came up with this tree that I definitely wanted to incorporate.

Here are the three completed postcard designs I have given to the Cultural Programs to choose from. My personal favorite is the first one with the hand drawn tree. The hand drawn elements give the postcard a natural, organic feel that I feel symbolizes her music. I also chose blues and grays that are reminiscent of the ocean and natural surrounding of her hometown. (My favorite is the last) Enjoy!